![]() ![]() You can behaviorally target people based on the videos they watch on TikTok, or you can utilize your first-party data to either target customers from your CRM or TikTok users based on how they have interacted with your content. When looking at targeting on TikTok, there are several ways to target users in your DMA (please note that at this time, you are only able to geo-target at the State or DMA level). ![]() Paid MediaĪfter you have established your presence on TikTok, you can amplify the content you are creating at scale with paid media by communicating with relevant marketers in your area. Amplifying your presence with a paid strategy will help you reach other TikTokers who want to hear your message. However, launching your TikTok account is only the beginning. Maintaining an organic strategy on TikTok will allow you to foster a presence on the app while also building a community. For this, you need to act quickly and enable fast production turnarounds. Capitalize on TikTok trends and popular sounds. ![]()
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